2025–2030 strategic plan
In the right place
The Québec City Jean Lesage International Airport (YQB) is managed by Aéroport de Québec Inc., the private corporation that has been responsible for its management, operation, maintenance and development since November 1, 2000.
This strategic plan is the product of a collective reflection that demonstrates our commitment to remaining attuned to our region, stakeholders and business partners.
Operating at the heart of a rapidly changing industry, we must stay the course and double down on agility. The one constant is our commitment to working hand in hand with the community.
Building on our strong foundations and looking confidently toward the future, we’re undeniably in the right place.
In the right place in the hearts of passengers.
In the right place in our relationships with stakeholders.
In the right place as an employer of choice.
In the right place to tackle the challenge of growth and revenue diversification.
In the right place in an evolving airport ecosystem.
In the right place in the era of sustainable development.
In the right place to drive growth for the region and all of Québec.
Honouring our role: a daily mission
We provide quality, efficient and secure services and infrastructure to support air traffic growth and strengthen our role as a key socioeconomic driver in our region and across Québec.
Expanding our role: an ambitious and unifying vision
By 2030, we will bring 2.4 million passengers to YQB, an international airport that operates on a human scale, generates pride and drives growth for our community, and is known for its user-friendly services and the range of options it offers.
Having our hearts in the right place: our values
Agility
Collaboration
Proximity
Sustainability
Our strategic priorities
In the face of the challenges of a changing industry, we’re focusing on renewed strategic priorities that are in line with our actions of recent years.
Ensure financial sustainability
Our financial sustainability depends on optimizing our current revenue streams, seeking new business opportunities, and maintaining rigorous budgetary and financial management.
Maximizing revenue to strengthen our financial health and continue reducing our reliance on airport fees is key to securing our position in a highly competitive industry.
Enhance the YQB experience
Satisfaction indicators show that the YQB experience holds a strong position compared to other airports.
Clarifying and fully embracing YQB’s unique value proposition for each customer segment will help strengthen our business relationships and drive growth.
Strengthen awareness and appeal
Expanding the flights and services we offer depends on increasing passenger numbers.
To drive growth, we need to convince every traveller within our catchment area to choose Québec City as their departure point.
Implement our commitment to sustainable development
The organizations that stand out and earn our admiration operate and grow with an approach driven by sustainability.
To fully embrace our role in an evolving environment, we will make it a priority to measure and improve our environmental, social, and economic performance while upholding exemplary governance practices.
Focus on efficiency and agility
Our organization’s performance is based on the undeniable efficiency and agility of our team.
Cultivating efficiency and agility means creating the winning conditions to strengthen our performance, particularly by optimizing the use of our current assets.
Our 6 key objectives for 2030
Welcome 2.4 million passengers
Achieve a net income of more than $5 million
Maintain an average passenger satisfaction rate of over 8/10
Maintain an employee net promoter score (eNPS) above 35
Reduce greenhouse gas emissions by 60% compared to 2016
Generate a total of $1.4 billion in economic spinoffs
Your next trip starts here.
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